Do you need a Business Plan

Use this Marketing Plan Template for your Business Planning

 

 

What is a Business Plan?

A Business Plan is a form of document that outline important components about a business. Sometimes, it is referred to a Budget Plan. As the name denoted, a Business Plan may include information such as Financial, Business Direction, Operation Strategies and their respective key performance Indicators.

Why do you need a Business Plan?

Why do you need a Business Plan? Simple, things will not happen by itself, you need a Business Plan to include a series of activities before it can be shown in the expected result. A business plan provides a proper guidance to you for implementation include target and timeline. There are people who take action on seem to be important action in the Business but due to lack of transparency, there are cases when thing did not worked out as expected. Worst of all is that other people don;t seem to put their hand to help as it is not clear what need to be done.

Since the unclear action was not documented, there tends to divide the effort of a team to meet a business plan. Worst of all, certain people like to jump into certain action and neglected its implication to other department. A clearly prepared Business Plan can eliminate all the doubtful item and ensure clarity.

What they did was to think through what are the activities that must take place in order to get into the end result. And they even think the time needed to do those activities. The process of thinking through the activities and time needed, when put all together is call a Business Plan.

Do you need a Business Plan

business plan

marketing plan template

By the above scenario, when there are a series of activities needed to happen, and it takes up time and money, you need to line up all those activities in order to have a clear understand. And the sequence of activities are clearly defined, with the help of a business plan. Of course, when it deal more complex business, then you need a consolidated business plan which include a report content reflect the financial outcome of the activities and overall financial performance indicators.

What happen if you don’t have a business plan? Well, it still work but there may be many adhoc activities happen in between and you are caught by surprises and ended up make spending a lot of time to make correction or service recovery. When you have too many adhoc activities, you may run out of steam after sometime and become less effective.

As such, a well thought of business plan is a good methodology to make you more effective.

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How to Create a Marketing Plan Video

Use this Marketing Plan Template for your Business Planning

 

 

Business Planning – How to Create a Marketing Plan

I receive a link to this video from my Business Planning Membership Ezine which talked about Business Planning that covers the part of How to create a Marketing Plan. I like to share this video with you as my loyal readers of my blog. This video provides knowledge about marketing plan and should add value to what you already know. You can use it as a way to enhance or improve your own Marketing Plan.

This video is strictly used for information purpose only. We do not take responsibility of its accuracy and usefulness in a real life situation.

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Converting a Marketing Strategy into Action

Use this Marketing Plan Template for your Business Planning

 

 

In an annual Business Planning session, it took much resources to gather marketing information, competitor position, operation capabilities. All these essential activities takes time and money. What more if the information collected is useful and current. After these data are analyzed and prioritized, then they are used to formulate marketing strategies.

In a case of a furniture manufacturer whose key function is to export the products to different part of the global marketing like Australia, South Africa, Pakistan, Europe and Asian countries. One of the marketing strategies was to secure orders from these countries. One of the key action was to actively participate in the Malaysian International Furniture Fair 2010 in Kuala Lumpur between 2nd to 6th March 2010.

This marketing strategy sounds logical and quite promising in fulfilling the sales target from the fair. The management team has decided to take several key action 3 months prior to the fair. Some of the key actions are development of new product, communicating with existing customers and business partners, publishing the furniture fair in the corporate websites aimed to act as an invitation to existing and potential customers to the fair to witness the latest products.

At the end of the furniture fair, the company managed to secured an booking value amount has exceeded the target by 10%. The management team evaluated the result and honored the achieved to the actions taken prior to the furniture fair.

The lesson learnt was a detail action plans in various departments and their inter-relation sequential activities that support the plan which makes the marketing strategy realizable.

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